Brand + Marketing For The Greater Good
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Brand & Marketing consulting for purpose-driven orgs

The Dark Arts of Marketing for Good


Hello, we’re GoodGallagher

We partner with nonprofit organizations, mission-driven companies, and social enterprises to hone their brands and craft compelling outreach materials. As a nimble team of strategic thinkers, creative designers, and media agnostic storytellers, we use our diverse experiences, skillsets, and passion for the greater good to further your mission in an authentic, relevant, and unique way.

We believe “good” can be found (almost) anywhere. So instead of pigeonholing ourselves into a vertical niche, we instead follow a broader definition of what's good. Over the years, we've developed a passion for and deep experiences in promoting Environment, Health, and Education initiatives, and are always looking for opportunities to advance equity, social justice, and sustainability for all. If purpose is your North Star, we’d love to join you on the journey.


Articulating the gestalt of a brand can be a challenging task. We get comfortable describing WHAT we do, but the true power of a brand is succintly channeling an authentic, relevant, and differentiated WHY. While every marketing tool, touchpoint, and experience plays a role in defining (and communicating) your brand, it all starts with a compelling and memorable first impression (name, logo, colors, typeface, and tagline). Over the years, GoodGallagher has been tapped to rebrand organizations as they evolve, craft new brand identities, or simply refresh or modernize an existing brand’s look & feel. Here are a few examples of brands we've helped shape, evolve, or establish:


Sometimes we're asked to craft a communications strategy or draft a marketing plan. Other times, we take a few steps back to recalibrate the brand at the DNA-level of an organization—reframing mission/vision/positioning/differentiation—to ensure everything is in alignment before going to market. Where we thrive most, is when we immerse in a project from strategy to design to implementation. We work with clients to envision/write/design/produce a wide range of marketing tools (e.g., brochures, videos, websites, etc.) to further awareness building and audience engagement, or as part of a behavior change initiative or capital campaign. Here are a few examples of work we're proud of that not only nailed the design, but were center-of-the-bullseye on strategy too.


Not looking for a long-term contract or retainer-in-perpetuity? No problem, we’re flexible—engaging with clients in different ways to meet their needs, timing, and budget realities. Or just need a fresh perspective or advice on a name change, rebrand, or other marketing challenge. Drop us a line and let's explore what's possible. If we’re not a good fit, we’ll gladly point you in the right direction.

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Hope is the thing with feathers,
That perches in the soul,
And sings the tune-without the words,
And never stops at all.
— Emily Dickinson