Brand + Marketing For The Greater Good
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The Dark Arts of Marketing for Good


Welcome to GoodGallagher

Brand marketing + design consulting for the purpose-driven economy. 

We champion the causes, nonprofit orgs, good companies, and social change enterprises making this a better place for all. We are strategic thinkers, communications experts, and conceptual designers driven by the greater good. As an independent community of like-minded marketing and design specialists, we collaborate to ensure your mission resonates in an authentic, relevant, and unique way.



We believe good, mission-driven projects can be found anywhere. So instead of pigeonholing ourselves into a single vertical category, we've kept a broader definition of what's good. Over the years, we've developed a passion for and deepened our experience in a handful of intertwined social spaces, all reinforcing the broader "good" of advancing equity, justice, and sustainability for all.


The concept of branding starts by understanding the whole is always greater that the sum of its parts. But defining that gestalt is often the most challenging, forcing us to shift from WHAT to WHY. While every tool, touchpoint, and experience plays an important role in establishing and communicating a brand's essence, at the core, branding starts with a compelling and memorable first impression--name, logo, color, fonts, and tagline). Over the years, GoodGallagher has been tapped to craft new brands for start-ups, rebrand organizations as they pivot in a new direction, or simply help existing brands refresh their image by evolving their look & feel to better reflect their present and future (while being true to their past). Here are a few examples of brands we've helped shape or establish:


Sometimes we're asked to craft a communications strategy or draft a marketing plan. Other times, we take a few steps back to recalibrate the brand at the DNA-level of an organization--mission/vision/purpose/positioning/differentiation--to ensure everything is relevant and in alignment. But where we thrive most, is when we lead a project from strategy, to design and through the production of the marketing tools themselves. Here are a few examples of work we're proud of that not only nailed the design, but were center-of-the-bullseye on strategy too.


Looking for a communications strategy or marketing plan without a long-term contract? Or just need some advice on a name change, rebrand, or other marketing ideas. We engage with clients in many different ways to meet their needs, timing, and budget realities. Drop us a line and let's find a time to explore what's possible. Ready to engage GoodGallagher?

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Hope is the thing with feathers,
That perches in the soul,
And sings the tune-without the words,
And never stops at all.
— Emily Dickinson