Brand + Marketing For The Greater Good
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The Dark Arts of Marketing for Good


Hello, we’re GoodGallagher

Branding + marketing design for the purpose-driven economy. 

We are champions for the nonprofit organizations, good companies, cause campaigns and social enterprises making the world a better place. As a decentralized team of strategic thinkers, communications experts, and designer-centric problem-solvers, we use our professional skillsets and passion for the greater good to further your mission in an authentic, relevant, and unique way.



We believe good, mission-driven projects can be found anywhere. So instead of pigeonholing ourselves into a single category, we follow a broader definition of what's good. Over the years, we've developed a passion for and deep experiences in promoting Environment, Health, and Education initiatives, and always looking for opportunities to advance equity, social justice, and sustainability for all. If purpose is your north-star, we’d love to join you on the journey.


Branding starts by understanding the whole is always greater that the sum of its parts. But articulating that gestalt is often a challenging task, forcing us to shift from WHAT to WHY. While every tool, touchpoint, and experience plays a role in defining and communicating a brand's essence, at the core, branding starts with a compelling and memorable first impression--name, logo, color, type, and tagline). Over the years, GoodGallagher has been tapped to craft new brands for start-ups, rebrand organizations as they evolve in a new directions, or simply help existing brands refresh their image by updating their look & feel to better reflect their present and future (while being true to their past). Here are a few examples of brands we've helped shape or establish:


Sometimes we're asked to craft a communications strategy or draft a marketing plan. Other times, we take a few steps back to recalibrate the brand at the DNA-level of an organization--mission/vision/purpose/positioning/differentiation--to ensure everything is relevant and in alignment. But where we thrive most, is when we lead a project from strategy to design and through the production of any marketing tools themselves. Here are a few examples of work we're proud of that not only nailed the design, but were center-of-the-bullseye on strategy too.


Looking for a communications strategy or marketing plan without a long-term contract? Or just need some advice on a name change, rebrand, or other marketing ideas. We engage with clients in many different ways to meet their needs, timing, and budget realities. Drop us a line and let's find a time to explore what's possible. Ready to engage GoodGallagher?

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Hope is the thing with feathers,
That perches in the soul,
And sings the tune-without the words,
And never stops at all.
— Emily Dickinson