Brand + Marketing For The Greater Good
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The Dark Arts of Marketing for Good


Welcome to GoodGallagher

Brand marketing + design consulting for the purpose-driven economy. 

We champion the causes, nonprofits, companies, and social change enterprises making this a better place for all. We are strategic thinkers, communications experts, and conceptual designers driven by the greater good. A curated community of like-minded marketing and design specialists, we collaborate to ensure your mission resonates in an authentic, relevant, and unique way.


Areas of Focus

We believe good, mission-driven projects can be found almost anywhere. So instead of pigeonholing ourselves onto a vertical category to become the go-to experts in a single field, we've instead kept a broader definition of what's good. Over the years we've developed a passion for and deepened our experience in a handful of concentric spaces, that all support the bigger "good" of advancing equity and sustainability for all.


Brand Identity Design

The concept of branding is truly that the whole is greater that the sum of its parts. While every touchpoint and experience plays an important role in creating and/or reinforcing a brand, at the core, branding starts with a compelling and memorable name and visual identity. Over the years, GoodGallagher has been tapped to develop new brands for start-ups, rebrand organizations as they pivot in a new direction, or simply help existing brands refresh themselves by evolving their look & feel to better reflect the past, present, and future. Here are a few examples:


Outreach Strategy

Sometimes we're asked to help craft a communications strategy or draft up a marketing plan. Other times, we take a few steps back to help recalibrate the DNA-level of an organization (mission/vision/purpose/positioning) to ensure everything is in alignment. But where we thrive is partnering to not only develop a roadmap, but also leading the design and production of the communications tools themselves. Here are a few examples of work we're proud of, that not only nailed the design, but were center-of-the-bullseye in terms of strategy.


What We're Posting Right Now


Hope is the thing with feathers,
That perches in the soul,
And sings the tune-without the words,
And never stops at all.
— Emily Dickinson