Brand + Marketing For The Greater Good
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The Dark Arts of Marketing for Good


Hello, we’re GoodGallagher

Brand strategy + marketing design for the mission-driven economy. 

We are champions for the nonprofit organizations, good companies, cause campaigns, and social enterprises making the world a better place. As a decentralized team of strategic thinkers, communications experts, and talented designer-centric problem-solvers, we use our skillsets and passion for the greater good to further your mission in an authentic, relevant, and unique way.

We believe good work can be found (almost) anywhere. So instead of pigeonholing ourselves into a single category, we follow a broader definition of what's good. Over the years, we've developed a passion for and deep experiences in promoting Environment, Health, and Education initiatives, and are always looking for opportunities to advance equity, social justice, and sustainability for all. If purpose is your North Star, we’d love to join you on the journey.


Branding starts by understanding the whole is always greater that the sum of its parts. But articulating that gestalt is often a challenging task, forcing us to shift from describing the WHAT to better articulating the WHY. While every tool, touchpoint, and experience plays a role in defining (and communicating) a brand identity, at the core, branding starts with a compelling and memorable first impression--name, logo, colors, typeface, and tagline). Over the years, GoodGallagher has been tapped to craft new brands for start-ups, rebrand organizations as they evolve, or simply help existing brands refresh their dated image by modernizing their look & feel. This means better reflecting their present and future, while still being true to their past. Here are a few examples of brands we've helped shape, evolve, or establish:


Sometimes we're asked to craft a communications strategy or draft a marketing plan. Other times, we take a few steps back to recalibrate the brand at the DNA-level of an organization—revisiting mission/vision/positioning/differentiation—to ensure everything is relevant and in alignment. But where we thrive most, is when we lead a project from strategy to design, and through the production of any marketing tools. Here are a few examples of work we're proud of that not only nailed the design, but were center-of-the-bullseye on strategy too.


Looking for brand consulting without a long-term contract? Or just need advice on a name change, rebrand, or other marketing ideas. We’re flexible—engaging with clients in different ways to meet their needs, timing, and budget realities. Drop us a line and let's explore what's possible. Ready to engage GoodGallagher?

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Hope is the thing with feathers,
That perches in the soul,
And sings the tune-without the words,
And never stops at all.
— Emily Dickinson